A key step in my process is looking at the external competitive market and doing an internal brand assessment. This is how I immerse myself into your brand and direct competitors to gain insights and discover where your brand stands in the marketplace. It's a jumping off point that clarifies what sets you apart and where we can create meaningful traction.

Depending on your specific needs, I can activate a new product launch, optimize your product portfolio, develop a robust pricing strategy, or strategically position and market your product or service. Through key insights, we’ll connect your product to your target consumer, and in turn, increase sales.

After assessing your product lineup, the competitive landscape, and your audience’s needs, I work with founders to identify white space and opportunities for new products. With experience developing products for both emerging and established CPG brands, I’m well versed in guiding the product development process from concept through launch—at any scale.

It’s powerful to see your brand from the perspective of the people you’re trying to reach. Through writing and analyzing surveys and facilitating focus groups or roundtable discussions, we’ll uncover your audience’s wants, needs, and truths—helping us strengthen what’s already working and identify new opportunities for growth.

I collaborate with founders and creative teams to shape the brand’s look, tone, and narrative. I translate your vision into clear direction, creative briefs, and language for various copy and product names. I guide photoshoots and asset creation so every output is cohesive, intentional, and aligned with your business goals.